Announcing Reflect Studio v2

We’re excited to announce Reflect Studio Version 2.0 (v2), an authoring tool that lets you create beautiful, interactive data visualizations without writing code.

Two years ago, Reflect launched a mostly code-based data visualization platform and APIs aimed at software developers building analytics and reporting into their software products. What we heard back loud and clear: “We love the flexibility of the Reflect APIs, but our coworkers would like more of that functionality surfaced in the easy-to-use Studio.” Answering that request is what Reflect Studio v2 is all about.

Why should I care?

Leading companies have long aspired to create value from the data they have collected. Historically, these companies either struggled to attract the necessary in-house engineering talent or traditional “business intelligence” vendors failed to help them build attractive, useful data products.

Reflect allows product teams to prototype, deploy, measure, and make changes to their data product without having to write a ton of custom code. With the second version of Reflect Studio comes our general availability (GA) announcement, along with a ton of new releases that enable product teams to completely own the data product development lifecycle end-to-end.

“Using Reflect, we avoided assigning five engineers to build and maintain a data-visualization studio,” says Dal Adamson, product manager at workplace-experience software company Teem. “Our business shouldn’t be building a data tool; it should be building a workplace-experience tool.”

What’s new in Reflect Studio v2


Reflect Studio v2 makes it even easier for anyone to create compelling visualizations.

Our entirely new editor in Reflect Studio provides everyone on your team with precise control over how to present data to your customers. Now both technical and non-technical users can use our visual editor to create robust data visualizations without touching the code.

We’ve also made it easier to take make changes on a much larger scale. For example, our new filter controls can be applied to the entire view at once, not just individually per component. Similarly you can sets default permissions for what users can or can not export from a view.



Using Scopes, “management” gets additional KPIs that are unavailable to other users.

Reflect started with the ability to provide every user logging in with their own subset of data—multi-tenancy is what we call it. Our customers have been asking for features to enable the creation of specific dashboards or reports for specific users or groups. The new Scopes release allow you to personalize different visualization features, layouts, or content for different segments of your audience. You can do things like create a dashboard for a specific user, or make it only accessible to customers in a higher pricing tier.



With Stats you can see how well your embedded views perform and find areas for improvement.

Talk to anyone who’s built an analytics product before and they’ll tell you that the initial launch is just the beginning. Getting feedback from users, measuring, and iterating is where most product teams struggle. The new Stats release makes that process easier by delivering insights into how your users are engaging with your data visualizations, how they’re performing, and more—all to help you iterate more quickly and deliver better analytics to your users.

Coming soon

End-User Editing


One of our most requested features is coming soon! Creating dashboards and reports for your customers is incredibly important, but allowing them to customize and extend on their own is groundbreaking. Our new End-User Editing release allows for unmatched customization of dashboards and other visualizations for your customers.

Every company is a data company

We hear that every company wants to become a software company with their own data. If your customers are visual learners, data visualization will speed adoption of these data products. With Reflect Studio v2, product managers and their developer colleagues can finally complete the cycle of developing a data product using tools designed for them.

Product managers will enjoy the drag-and-drop ease of Reflect Studio, allowing them to connect a data source, design visualizations, get feedback from key stakeholders, quickly launch the product to their customer base, and measure the results.

Software developers can also use Reflect Studio alongside a product manager. Reflect’s APIs extend Reflect Studio, allowing a software developer to further customize the look and feel of data visualizations and deeply integrate, or “blend in,” Reflect’s visualizations with their UI.

Consumers enjoy the accessibility and interactivity of Reflect’s real-time visualizations. Because Reflect doesn’t use stodgy iframes like conventional BI vendors, the data-visualization provider can create custom, tailored experiences designed with non-technical users in mind.

This is a major announcement for us and we’d love your feedback. If you’re interested in taking a look please set up a demo.